Hi, I'm Antonio Carmona

Senior Product
Designer at Kinsta

See Work

About me

I am a Product Designer with more than 9 years of experience and I'm currently working at Kinsta. Prior I used to work for Streamloots and Rakuten TV.

I聽was born and raised in the south of Spain - C贸rdoba, I moved to Barcelona in 2008.

In my spare time, I run Kerubi, trying to help more stray animals every day. I like playing survival videogames such as V Rising or Valheim, and spending time with my family.
Linkedin profile
Resume PDF

Experience

Kinsta
Cloud Platform 路 PaaS
Senior Product Designer
Aug 22 - Present
I聽work with cross functional teams, helping to build some cool projects:
Static Sites
  • As the sole designer I聽led ideations, conceptualization, user flows, and final designs
  • Collaborated closely with the research team to gather insights and feedback.
  • Executed visual designs, designed system updates, and incorporated animations for loading states.
  • Increased conversion rate, retention rate, and monthly active users
PR Previews
  • Partnered with the devs in the App team in the end-to-end design process as the sole designer.
  • Conducted workshops and research to inform final visual designs.
  • Ensured seamless collaboration with engineers and cross-functional stakeholders.
  • Increased NPS and conversion rate.
Documentation site
  • As the sole designer, I聽managed to redesign the old Documentation site.
  • Coordinated with other stakeholders (Marketing and Doc team) to apply 2 design systems and the new Kinsta brand included some new components.
  • Collaborated closely with the research team to gather insights to improve our old site and apply some UX improvements on the new one.
  • Final designs and user flows
CLI
  • Coordinated with another designer to establish a design system and UI Kit.
  • Facilitated the development of the CLI, streamlining user interactions.
  • Increased retention date.
Other cool projects
  • WordPress: Contributed as part of a 4-member design team to deliver features such as CDN and Edge Caching.
  • Domains: Oversaw end-to-end user experience for Domains across Apps, WordPress, and Static Sites.
Streamloots
Streaming platform 路 SaaS
Senior Product Designer
Mar 20 路 Jul 22
As part of a 2-member design team, collaborated on the Design System while working independently. Worked within the Growth team, leading experiments and launching new features:
  • Led the ideation and conceptualization of a new streamer monetization system, Subscriptions
  • Collaborated with the Product Manager and Product Head, conducting both qualitative and quantitative research, creating user flows, and delivering final designs.
  • Maintained a focus on key metrics such as conversion rate and customer retention.
  • I聽took care of a new registration and checkout system for the platform, including the implementation of A/B tests for data-driven decision-making.
Kerubi
Animal NGO 路 SaaS
Senior Product Designer, founder 路 NGO
Feb 20
I founded the Kerubi NGO to help stray animals. I聽still work on this personal project in my spare time, we've helped to save more than 500 animals according to our animal shelters data.
  • Started solo and led all design aspects, including frontend by refining various WordPress pages.
  • Conducted qualitative research, gathered opinions, and took all product decisions.
  • Executed end-to-end design, user flows, and design iterations once in production.
  • Designed the brand, including illustrations and a basic UI Kit.
  • Launched the web platform and designed the mobile application.
  • After the MVP, successfully recruited 5 volunteer developers. I聽personally implemented the front end using Tailwind CSS to avoid extra development time.
  • Currently, we have 300 shelters and over 3000 animals available for adoption, and we continue to grow.
Rakuten TV
TVOD 路 SVOD
Senior Product Designer
Dec 16 路 Jan 20
I聽worked in a 2-member product design team.
  • I聽was in charge of the web platform and mobile applications for Android and iOS.
  • Launched the Rakuten Cinema Club product on the web.
  • Helped to design the new TV 3.0 application. See what I聽did here
  • Launched the web platform and designed the mobile application.
  • Collaborated closely with the Head of Business Intelligence to iterate on web features, enhance metrics, address registration dropoffs, and redesign the Checkout process thanks to qualitative research and A/B tests.
Movetia
Banking 路 SaaS
UX/UI Designer
Feb 16 路 Dec 16
I聽worked within a 12-member product design team:
  • Design for the integration of Bizum into CaixaBank. Conceptualization and design of the entire user flow and final designs.
  • Designed the App CaixaBank Kids.
Plan comunicaci贸n
Digital Agency
UX/UI Designer
Aug 14 路 Feb 16
Collaborated with multidisciplinary teams and diverse clients such as Nissan, Levis, and Ferro.
  • Redesigned the entire appointment confirmation checkout for Nissan Iberia, resulting in increased conversion rates.
  • Designed and developed (frontend) websites for various companies, using WordPress and sometimes starting from scratch.
Freelance
UX/UI Designer
Feb 14 路 Aug 14
  • Worked as a freelancer and gained extensive knowledge as a designer.
  • Actively collaborated with various Animal Shelters throughout Spain, in addition to working with my own clients.
  • Developed rapid design iteration skills and learned website development, utilizing WordPress or building from scratch using frameworks like Bootstrap.
Compensa
HR Platform 路 SaaS
UX/UI Designer
Jan 11 路 Jan 14
  • Worked as the sole designer, creating human resource compensation platforms for clients such as Desigual, Inditex, and Pronovias.
  • Designed and customized these platforms for each client, always focused on enhancing the user experience.